Business Editors/High-Tech Writers
NEW YORK--(BUSINESS WIRE)--Aug. 2, 2000
Nielsen//NetRatings Planning Services to Seamlessly Integrate with
Solbright's Dispatch(TM) Media Buying and Reporting System
Solbright, Inc., a leading provider of ASP solutions that automate interactive advertising workflows, and NetRatings, Inc. (Nasdaq: NTRT), a leading media and market research company that provides the Nielsen//NetRatings services, today announced a partnership that will streamline the process of planning, executing, and analyzing interactive advertising campaigns.
Solbright's partnership with NetRatings will enable media planners and buyers to make the smart, timely decisions crucial in today's high-speed economy.
"With this partnership, media buyers can now have the best of both systems -- planning data from the Nielsen//NetRatings services and media buying and campaign management from Solbright -- providing a comprehensive end-to-end solution," said Key Compton, CEO of Solbright. "Working with a leading Internet audience measurement service such as Nielsen//NetRatings will provide our customers with comprehensive audience information required for strategic decision making."
NetRatings and Solbright will work together to provide customers the ability to move planning information directly into Solbright's Dispatch system for implementation. The Dispatch system streamlines campaign management workflow and simplifies the buying, trafficking, and reporting process for online media. It is a complete system that includes planning buys, validating creatives, creating insertion orders, tracking contacts, generating valuable reports, measuring client-side response, collecting historical data, providing ROI analysis, and enhancing communications.
"We are excited to work with Solbright to provide media buyers the comprehensive Internet audience information they need to make critical ad decisions," said Tim Meadows, Executive Vice President of Products and Services at NetRatings. "Solbright's workflow automation systems are highly effective tools to help interactive agencies implement media buys and aggregate reporting."
About NetRatings, Inc.
NetRatings, Inc. (Nasdaq: NTRT), in partnership with Nielsen Media Research and ACNielsen Corporation (NYSE: ART), provides Internet audience measurement and analysis services that enable companies to make informed decisions regarding their Internet strategies. NetRatings pioneered real-time measurement technology that delivers comprehensive, accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.
About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 65,000 panel members in the United States. The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, and measure the Internet experiences of more than 150,000 Internet users.
Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.
About Solbright
Solbright, Inc. is an application service provider that automates Internet advertising workflows and provides outsourced media services that streamline business operations for buyers and sellers of online advertising. Solbright products and services dramatically reduce the time, cost, and complexity of selling, processing, testing, and configuring advertising on the Internet. The company's AdSuite(TM) and Dispatch solutions enable web publishers, advertising agencies, and direct marketers to profitably scale Internet marketing and advertising initiatives, while enhancing customer care. For further information regarding Solbright, Inc. and its full range of products and solutions, please visit http://www.solbright.com.
Solbright is a trademark and a registered service mark, and AdSuite, and Dispatch are trademarks and/or service marks of Solbright, Inc.
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